| With the various types of bags available in the market, | | | | consistent traveler. A personal assistant is likely to |
| it is difficult to select women's handbags. Marketing | | | | favor a flat handbag. |
| adverts use the words stylish, trendy and practical | | | | The organizational feature of the handbag is an |
| most of the time. As buying a handbag for women is | | | | important factor that is also considered. Bags with |
| often an investment by itself, it is important that we | | | | compartments, dividers, and side pockets can be the |
| define simple factors that determine a good buy. | | | | preferred choice of an executive. Simple features like |
| The appearance of the hand bag plays factor in | | | | the outside pockets for PDA's or a mobile phone will |
| selecting women handbags. It must blend but not | | | | be favored by a marketing person. The closing |
| standout with the overall attire of the woman. The | | | | mechanisms such as strapped, cross-locked, buttoned |
| handbag must be appropriate for the specific function | | | | or zipped are also included in this factor. |
| or event where it will be used. Included in this factor | | | | The overall capacity also plays a factor in the |
| are the choice of material, color, shape and how it will | | | | selection of women handbags. An employee will have |
| be carried. A black leather handbag will be appropriate | | | | a different preference from a socialite. Mothers with a |
| in an office environment but it will not be trendy when | | | | baby would prefer a larger handbag. Jet setters will |
| used in a beach party. Women handbags with | | | | prefer a medium bag as prescribed by airline |
| shoulder straps will be highly considered by a | | | | authorities. |