| The Wallet Mailer is a really interesting new | | | | mailing could also include a discount coupon for each. |
| attention-getting direct mail tool available Excellent for | | | | Contests and giveaways are other direct mail ideas. |
| small business use, it is the size of a man's folding | | | | For example, a customer might 'return' a wallet to a |
| wallet that has pockets for imprints and accepts | | | | salesman for a certain reward, a chance to buy a |
| inserts similar to credit cards, business cards and | | | | product at a larger than normal discount. A contest |
| money just like a real wallet. When loaded with four | | | | could involve matching a 7-12 digit number that would |
| sheets the size of a dollar bill, or a single 8.5 x 11 sheet | | | | appear as the driver's license number inside the wallet. |
| with a coupon, mailing requires only a single first-class | | | | Another idea is to give a genuine leather wallet to the |
| stamp. The Wallet Mailer is the size of a postcard | | | | first thirty people who return their Wallet Mailer to the |
| when folded and ready to mail. | | | | bank that sent it out. Along with the leather wallet a |
| The wallet mailer lends itself to marketing pitches and | | | | savings bond will be given to the first ten people who |
| direct mail ideas which involve concepts like saving | | | | opened an account with the bank. |
| money or a tag line like "keep more of your green, just | | | | You might also choose to add more coupons and |
| come in and be seen." It is a little bit more interesting | | | | offers from multiple businesses. Place Wallet Mailers |
| for the recipient to open than another number 9 | | | | conspicuously, as though they were real lost wallets. |
| envelope. It could also serve as a hand-out item at | | | | Those who find them will be drawn to the sponsoring |
| trade shows, conventions. | | | | businesses once they see what is inside. As an |
| The direct mail ideas using the wallet mailer include: | | | | example: a property management company that owns |
| sending 4 to 8 business cards to satisfied customers. | | | | both a mall and several outlying businesses. Each could |
| They could be encouraged to recommend the small | | | | place Wallet Mailers for the others' business on its |
| business to their business contacts passing on the | | | | premises. |
| spare business cards when they do so. This type of | | | | |