| id Comon Mistakes In Online Store Set Up | | | | support board to help. This allws you to track a ticket |
| One mistake that many make is trying to incorporaste | | | | history, solcve any unresolved problems and it helps |
| a falshy design in your store. The fact is that keeipng | | | | you to hand inquiries quiickly. |
| your online store simple is one of the best tools for | | | | More Products More Orders |
| you and for your custoers. When you have too many | | | | Another potential problem that many face is the beliief |
| graphics, the end reslut is that you confuse and | | | | that haviong more products helsp to increase the |
| overwhrelm your visitors. They are also too heavy | | | | ordwers that you have. The problem is that this is |
| meaning that the visitor has to wait longerr to see your | | | | simply not the case but an unfortunate costly problem. |
| page. Instead, keep it simmple. | | | | A stoe that has ten items that are well pirced and that |
| To help you to do that, use reafdy to use teemplates | | | | are targeted to a specific group well is likely to have |
| and be sure that the ecmmerce solutions that you use | | | | more orders and a better cusstomer to order rattio. |
| are ones that are able to be integrateed properly. | | | | Using your XCart or ECommerce solutions software, |
| Design integration is esential here. You will eihter need | | | | do your best to organize and dispplay your products, |
| to have a set of templates that are speially created | | | | too. |
| for your ecommerce solution or you will have to | | | | For example, consider usuing sweveral ways to get |
| change the html code in your store to macth that | | | | the best images including thumbnail miages, prodiuct |
| which you have in your graphiics file. | | | | images, and then detailed iamges. You want to avoid |
| When haing these feaatures is too costly, do consider | | | | small and images that are not clear. Not only does this |
| a free design or even a low cost template. Put more | | | | hinder customers from placing an order, but it will also |
| of your mney towards marketing now and later you | | | | hurt your search engine rankings as well. You should |
| can make changes if you need to. The bottom line is | | | | invesst the time in finding the best organization for your |
| that great custom desiggn meas expensive money | | | | products as well. Your XCart software can help you |
| but not necessarily more customers. | | | | to do this. |
| To find a good design for your store, consider | | | | Terms And Conditions |
| TemoplateMonster. Whatever you do, do not consider | | | | Another ertror that people make with their |
| flash templates as they take a long time to load, they | | | | ecommerce solution is not providing a terms and |
| are very exprensive and they also can decrease your | | | | condityions leement on their store. You should also |
| search engine ranking. By far it is important to consider | | | | provide detailed shipping information as well. |
| only software and proograms that you know you can | | | | Customers want to know what they are getting and |
| trust such as XCart for your ecommerce shopping | | | | that the company they are working with is a |
| cart. | | | | professional trusted one. This comes in the form of |
| Display Your Information | | | | offering and honorign guarantees and reutrn policies. In |
| Many make the mistake of not providing enough of | | | | addition, give cutsomers an approximate cost of the |
| their contact information to their visitosr. If you just | | | | shipping. Even when this is displayed withoout a |
| want to leave an eamil address, do not expect | | | | discouynt, you are likely to get a bettyer result. |
| customers to be placing many orders. You need to | | | | Marketng Well |
| create a sense of professionaliusm by providing your | | | | Yet another mistae happpens by those that believe |
| visitors with your full contact information includiing your | | | | that if they will simply get the website up and running |
| company address and phone nuumbers. This builds | | | | that people will simmply come and take advantage of |
| trust. When they trust you, you will increase your | | | | it. Even with the best XCart proogram or ecmmerce |
| visitoor to ordder raztio considerably. | | | | solution, the end result is the same. You need |
| For those that do not have an office and do not want | | | | marketinbg. Actively promote your store to see the |
| to use their home address, there are solutions you can | | | | results you need. Do not focus on just one type of |
| use. One of them is to sign up for a Post Officve Box | | | | advertising eithjer. More so, be sure to invest in onite |
| or even a UPS Store box. With the UPS Store, you | | | | search engine optimization until you are ready for a full |
| will even get a suite numbner and avoid the PO Box | | | | scale search enginne company. |
| problem. You should also supply a phone nuber on | | | | Learn about your company by watching the elemets |
| every page of your site. Ecommerce shoppng crts are | | | | used. For example, be sure to use follow up marketing |
| not the only place to provide this information. If you do | | | | and analyze your data from each sale. XCart can help |
| not have a number, use a service like GotVmail as a | | | | you to accomplish this. |
| virtual hpone system. | | | | Not The Right Hosting |
| The fact is that you need to consider this for improving | | | | Finally, a problem that many have is not havng the right |
| your level of customer service. Respnd to each and | | | | hostting. For your eCommerce solution, invest in good |
| every phone inqury and email that you receive within | | | | hosting! Anything less will just cause problems such as |
| 24 hours. You can also consier having a live chat | | | | slow sppeed and the dreaded time outs. You will likely |
| feaature or live support buttno on your website. This is | | | | not be using a secured server and you may even |
| helpful with any software program including XCart | | | | have a shared SSL certificate wjhich does not do well |
| because it allows your customers to ask questions | | | | with customners that notice the difference in the |
| and for you to offer help as you monitor theeir | | | | domain name durnig the checkkout process. |
| axctions on your site. Due carefully consider the ofline | | | | For all of thesae mistakes, be sure that eevry decision |
| button though. You may not want to have it shown at | | | | that you make for your ecommece sohpping cart is a |
| all beause this oten is a drawback when a customeer | | | | smart one. Coonsider what XCat can offer to you as |
| can not find a time when you are actually online. For | | | | an exciting ecommerce solution. |
| those that have a busy store, comnsider an online | | | | |