Branding Quality in America - The Globalization of the Apparel and Accessory Industry

The exodus of manufacturing apparel and accessoriesStates and Europe crease the designs and patterns.
off shore has led to the crumbling of the domesticThe sketches are sent to fashion manufacturing hubs
factories. This has led to an outcry by some politiciansin Hong Kong, Shanghai. Once sampled and approved
and activists to buy American made products. "Madethey eventually end up in your Nordstrom's or Bergdorf
in China- Designed with the World" is the latestGoodman's.
marketing push the finance department of the PeoplesOverseas laborers have also become skilled
Republic of China has blitzed in television, internet, andcraftsmen in their trade, outperforming their American
radio internationally.and European counterparts in output and productivity.
China has recently suffered a number ofThis specialization leads to higher efficiency and quality
embarrassments stemming from poisoned milk, lead inin construction. Goods produced overseas also offer
toys, and a slew of other quality control problems in aless expensive finished goods. In some categories 40
number of Chinese products. Most recently autoto 50 percent less expensive than if manufactured
industry leader Toyota has issued a major recall anddomestically. This savings is then passed on to the end
apology after a major recall due to brake systemsconsumer. On a good Handbag Sale for example, a
failure across their most popular models. Manyconsumer can purchase 2 items instead of just one. It
analysts believe that the opportunity for domesticis important to keep in mind that as the economy
product to ramp up and take advantage of what iscontinues to globalize, lines that were once drawn
perceived as a decrease in the demand for importedhave dissipated. Manufacturing is done in China, but the
items. Would it make sense to purchase only USdesign is in Europe, the sales are in the US. In the jeans
made goods given the current economicindustry, the fabric comes from Asia, the jeans are cut
circumstances?and sewn in Mexico or Columbia and the finished good
First a comprehensive cost analysis would be requiredis shipped across the globe.
to make an informed decision. Let's take a closer lookIn this 20 year fashion industry low. Only the labels that
at the apparel and accessories industry where nearlyset this standard and provide affordable prices will
all goods are now outsourced. There are macro costssucceed.
that need to be analyzed carefully. Cost of materials,Ultimate responsibility lays on the Quality Control
cost of manufacturing (labor), and importstandards of the label. High standards, onsite
(transportation and duty) costs. What analysts fail toinspections, color, material, and construction approvals,
realize is migration of the apparel industry led to alaboratory testing, and a number of other measures
specialization in other markets as demand has rampedshould be in place to ensure the quality of the brand.
up. China for example has become the textile factoryOnly the labels that set this standard and provide
of the world. The haute couture houses in the Unitedaffordable prices will succeed.